Legend Solar – a proud partner of the BYU Cougars
Feb 13, 2017
Sun now the power behind BYU athletic teams
It’s no longer just Cougar pride and physical talent powering the athletic programs at Brigham Young University in Provo, Utah. The blue-bleeding Cougars have gone green, thanks to a partnership with Utah’s premier and fastest growing solar power provider: Legend Solar.
“It’s a match made in heaven,” Mark Fredrickson, vice president of SnappConner PR, says, laughing a little at the cliché.
Cliché or not, both sides are happy about the terms of the partnership and excited about what it means to have Legend Solar as the official solar sponsor for BYU athletics.
“BYU is a very established university in the state and has been very successful in a lot of ways,” says Shaun Alldredge, co-found and co-owner of Legend Solar. “For them to choose us, I think it shows that we are a company that is doing things the right way.”
In exchange for the credibility and additional exposure such a sponsorship offers to Legend Solar, BYU campus will include an 800-kilowatt solar system, the effect of which is equivalent to removing more than 4,300 vehicles from the road for one year or eliminating the CO2 emissions of more than 22 million pounds of coal burned over the lifetime of the project. Plus, it will save the university millions of dollars in energy costs throughout the life of the project.
“This is something that goes beyond a traditional corporate sponsorship,” says Casey Stauffer, BYU IMG general manager. “We are excited to work with Legend Solar and look forward to a mutually beneficial long term partnership.”
“They do a tic-tac-toe contest to get people participating that involves the fans in the stadium,” Fredrickson says.
There was also an opportunity for one contestant to make a certain number of shots in 30 seconds for the chance to win a 4-kilowatt solar system.
As the sponsor, Legend Solar was also allowed to have a concourse booth where people could get information about going solar.
“It’s an opportunity for a little more spotlight,” Alldredge says of the sponsorship as a whole, and the recent game in particular.
A spotlight shining not only on Legend Solar as a company, but shining a light on what solar energy can do for people everywhere, whether they’re interested in powering their home or business using the sun.