Legend Solar – a proud partner of the BYU Cougars

Sun now the power behind BYU athletic teams

It’s no longer just Cougar pride and physical talent powering the athletic programs at Brigham Young University in Provo, Utah. The blue-bleeding Cougars have gone green, thanks to a partnership with Utah’s premier and fastest growing solar power provider: Legend Solar.

“It’s a match made in heaven,” Mark Fredrickson, vice president of SnappConner PR, says, laughing a little at the cliché.

Cliché or not, both sides are happy about the terms of the partnership and excited about what it means to have Legend Solar as the official solar sponsor for BYU athletics.

Legend Solar is proud to partner with the Brigham Young University Cougars.

“BYU is a very established university in the state and has been very successful in a lot of ways,” says Shaun Alldredge, co-found and co-owner of Legend Solar. “For them to choose us, I think it shows that we are a company that is doing things the right way.”

In exchange for the credibility and additional exposure such a sponsorship offers to Legend Solar, BYU campus will include an 800-kilowatt solar system, the effect of which is equivalent to removing more than 4,300 vehicles from the road for one year or eliminating the CO2 emissions of more than 22 million pounds of coal burned over the lifetime of the project. Plus, it will save the university millions of dollars in energy costs throughout the life of the project.

“This is something that goes beyond a traditional corporate sponsorship,” says Casey Stauffer, BYU IMG general manager. “We are excited to work with Legend Solar and look forward to a mutually beneficial long term partnership.”

Legend Solar co-founders Shane Perkins and Shaun Alldredge were proud to receive the game ball before BYU’s game with Portland on Feb. 4.

As part of that partnership, Legend Solar was the presenting sponsor of the BYU basketball game on Feb. 4. As it turns out, it was a win for the Cougars against Portland, and a win for Legend Solar.

“They do a tic-tac-toe contest to get people participating that involves the fans in the stadium,” Fredrickson says.

There was also an opportunity for one contestant to make a certain number of shots in 30 seconds for the chance to win a 4-kilowatt solar system.

As the sponsor, Legend Solar was also allowed to have a concourse booth where people could get information about going solar.

“It’s an opportunity for a little more spotlight,” Alldredge says of the sponsorship as a whole, and the recent game in particular.

A spotlight shining not only on Legend Solar as a company, but shining a light on what solar energy can do for people everywhere, whether they’re interested in powering their home or business using the sun.

Lisa Larson is a freelance writer covering a wide variety of topics. Read more of her work at www.lisaglarson.com and follow her on Twitter @LisaGLarson and www.facebook.com/larsonlisa

Category: Commercial Projects, Industry News, Press Releases